Category Archives: Sales-Marketing Collaboration

Social Selling, An Update

Buying in the B2B space is increasingly incorporating social networking as a key component of the buying process. The sales people who take advantage of that trend are therefore more likely to be successful than their colleagues using more traditional … Continue reading

Posted in Business Development, Sales-Marketing Collaboration | 1 Comment

Cease Fire: Part 3: Collaborate to create an integrated set of metrics

Hi, this is Jim Cooper and welcome back to “It’s not just about the numbers!” This is the third post in our series on increasing alignment between sales and marketing.  In part 1 of this series, Susan Tormollen and Jim laid … Continue reading

Posted in Equity, Leadership, Organizational Teamwork, Sales-Marketing Collaboration | Leave a comment

Cease Fire! Part 2: Declare a strategic alliance between sales and marketing executives

In part 1 of this series, Susan Tormollen and Jim laid out five initiatives that you could establish to tighten the alignment between sales and marketing: 1. Declare a strategic alliance between sales and marketing executives 2. Create an integrated … Continue reading

Posted in Leadership, Organizational Teamwork, Sales-Marketing Collaboration, Team Development | Leave a comment

Cease Fire! Five Things You Can Begin Today to Tighten Sales-Marketing Alignment

There they were in the middle of my desk… … a little stack of computerized forms which I had received from someone in marketing. HP had conducted a tradeshow somewhere in the world, and a handful of people from Dallas … Continue reading

Posted in Organizational Teamwork, Sales-Marketing Collaboration | 1 Comment