Cease Fire! Part 2: Declare a strategic alliance between sales and marketing executives

In part 1 of this series, Susan Tormollen and Jim laid out five initiatives that you could establish to tighten the alignment between sales and marketing:

1. Declare a strategic alliance between sales and marketing executives
2. Create an integrated set of metrics to measure your degree of alignment
3. Show a united front to the organization on your business planning and budgeting
4. Use a consistent data set that tracks to both organization’s individual key performance indicators, as well as the integrated metrics for your partnership
5. Assign key team members from both teams to work together to win the battle in the market for new revenue

Click on the video below to listen to Susan and Jim discussing the first of those initiatives, establishing a highly visible partnership between sales and marketing executives to alert the entire sales and marketing team that both sides will either succeed together or fail together.

Thanks for watching!

About Jim Cooper

Jim Cooper is a leadership consultant and executive coach. He is the founder and principal of Ascendent Leadership LLC. Jim focuses his work on helping firms to develop their leadership skills, team effectiveness, and emotional intelligence and to support that development with coaching. He is especially committed to helping leaders deploy coaching skills broadly within their organizations. Jim believes that world class leaders: 1. Understand that true success “is not just about the numbers” 2. Lead from a mindset of serving their teams and enabling their personal growth and success 3. Help their teams see their individual roles as critically linked to the success of the organizations mission, and the success of others that they care about within the organization 4. Focus their teams on building the commitment to excellence and personal growth that make success a habit and truly sustainable over their lives and careers 5. Create a sustainable coaching culture by broadly deploying coaching skills through their leadership ranks.
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