Soft skills enable hard edged selling

What are you doing with your sales teams to help them step up to increasing expectations from sophisticated executive buyers?

From my perspective, the worlds of selling, consulting, and coaching are converging in ways that are going to significantly improve the business outcomes we’re achieving and the human relationships on which these results are built.

These enhanced outcomes are enabled by the integration of knowledge and skills which are well known and deeply understood by the coaching community, who know how to use them and teach them.

This four minute video post is part two of a multipart series, “Is Solution Selling Dead?”

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